For years in marketing and advertising, I watched brands pour energy into building trust with their audiences. Campaigns could be clever, creative, even viral—but the ones that built lasting loyalty were the ones that aligned with people’s values. That lesson is just...
Newsroom
How Smart Businesses Use Trade-In Programs to Optimize Technology Investment and Cash Flow
As Chief Revenue Officer at Phobio, I work with hundreds of SMBs annually who are transforming their approach to technology investment. The most successful ones aren't just buying devices—they're building sustainable refresh strategies that maximize ROI while...
Becoming the Overwhelmed IT Manager: A Design Thinking Case Study
By Denny Juge, CSO Phobio LLC The Curious Case of the Universal IT Manager There's a peculiar phenomenon that occurs when you interview enough IT managers about device disposal. After about the fifteenth conversation, something strange happens. The individual voices...
Building for Circularity: Designing a Platform That Moves Devices to Their Next Best Life
By Eric Attanasio, Chief Product Officer at Phobio When I think about what we’re building at Phobio, it’s not just a trade-in platform. It’s a circular engine. Every product decision, every workflow, and every partnership is built with one goal in mind: keeping...
From Trade-In to Upgrade: Driving Customer Loyalty and Revenue Growth Without Traditional Marketing
How a Leading Canadian Telecommunications Provider Leveraged Trade-In Solutions to Turn Device Upgrades Into Ecosystem Expansion and Customer Retention In today's competitive telecommunications landscape, customer retention is increasingly challenging, device upgrade...
ITAD Confidential: The Hidden Games Behind IT Asset Recovery
An insider's look at the tactics shaping your hardware disposition deals The bottom line: If you're accepting 60/40 revenue splits on your retired IT assets, you're likely leaving significant money on the table. The ITAD industry has perfected psychological tactics...
Condition, Clarity, and Care: How We Handle Trade-In Expectations
By Shakima Stubbs, Director of Customer Care at Phobio “The customer is always right” is one of the oldest phrases in the service playbook. It has been used for more than a century to guide how businesses respond to feedback, handle disputes, and prioritize...
The Fit-Tech Revolution: How Device Trade-In is Powering the Next Wave of Wellness Innovation
A POV from the front lines of fitness technology and device lifecycle management By Greg Kruchko, Chief Revenue Officer at Phobio Personal Note: Why This Space Matters to Me As a lifelong athlete who's competed in everything from sprint triathlons to Ironman races, I...
Lifeline for Public Media at a Critical Moment
With $1.1 billion in federal funding on the line, stations now have a new way to raise money—without spending a dime. From Sesame Street to Cosmos to Masterpiece Theatre, Public Media has long served as one of America’s most trusted and accessible sources of...
Marketing Your Way Through the Psychological Minefield of Device Trade-In
By Denny Juge, Phobio co-Founder & CSO Our smart devices are designed to be powerful and compact, not to be repaired. They are built not to last but to be replaced. Add in the addictive nature of our relationship with them, and you have a consumer environment rife...