Redefining trade-in experiences since 2010.

Want to stand out from the competition? Phobio elevates trusted brands by building trade-in programs that your customers love.

Our Story

Founded in 2010, Phobio is the most transparent and trustworthy company in the trade-in industry. We are obsessed with simplifying the complicated and elevating the customer experience. CEO Stephen Wakeling started the company with a group of friends who saw opportunity in the growing trade-in market. They wanted to create a more honest way for businesses to maximize profitability while offering a better customer experience.

With a culture of curiosity, a commitment to transparency and a can-do attitude, Phobio is raising the bar by offering customer-friendly software and trade-in solutions that work. Want to boost new device sales, streamline processes and delight customers? That’s our specialty. It all adds up to increased profitability and a devoted customer base for your business, which gives you a competitive edge. Headquartered in Atlanta, Georgia, Phobio has customer support, partner success and engineering teams across the U.S.

Our Mission

We elevate trusted brands by building trade-in programs that their customers love.

We have trade-in solutions. When you offer our simple solutions that marry cutting-edge technology with thoughtful design, it not only improves the customer experience—it also differentiates you from your competitors. Whether you’re looking to drive new devices sales, offer green-friendly options like device recycling or attract customers to your ecosystem, Phobio can make it happen. Our easy-to-use tools are designed to simplify the complicated and add immeasurable value for your brand.

Our Values

Phobio is built upon five distinct values. These are the ideals that drive, empower and inspire us in our daily work:

Progress

We are better every day. Good enough just won’t cut it. We’re constantly looking for innovative ways to improve trade-in solutions and elevate the customer experience.

Single-mindedness

We only do what matters. Our team is laser-focused on designing solutions that will add value for your brand. Nothing less, nothing more.

Problem Solvers

We love solving problems. In fact, you could say it’s an obsession. No matter what your trade-in problem may be, we’ll create the ideal solution—and we won’t rest until we find it.

Integrity

We earn trust. And we don’t simply ask you to trust us—we take action to win your trust. If you’re searching for the most transparent trade-in partner, look no further than Phobio.

Reliability

We’ve got your back. When you join forces with Phobio, you’ll have a trusted trade-in partner for life. We’ll help you stand out from the competition, elevate your brand and attract new customers.

Meet Our Executive Team

Stephen Wakeling

CEO & Co-Founder

Meet Stephen »

Korey Klugman

Chief Product Officer

Meet Korey »

Steve Bahlmann

Chief Commercial Officer

Meet Steve »

ReShun Davis

Chief Technical Officer

Meet ReShun »

Mike Gergye

Chief Operating Officer

Meet Mike »

Stacy Sanford

Chief Marketing Officer

Meet Stacy »

Drew Yeaton

Co-Founder & Technology Advisor

Meet Drew »

Denny Juge

Co-Founder & Solutions Officer

Meet Denny »

Careers

Want to work with a passionate team of innovators and go-getters? Join Phobio! We’re always on the lookout for talented people who love solving problems and creating awesome experiences. At Phobio, you’ll have the opportunity to progress your career and expand your skills.

Corporate Responsibility

We founded Phobio on a bedrock of values that all people are created equal. Phobio is an inclusive workplace that provides opportunities for each individual regardless of gender or race. However, we believe we can do even better and are committed to improving upon this always.