Redefining trade-in experiences since 2010.
Want to stand out from the competition? Phobio elevates trusted brands by building trade-in programs that your customers love.

Our Story
With a culture of curiosity, a commitment to transparency and a can-do attitude, Phobio is raising the bar by offering customer-friendly software and trade-in solutions that work. Want to boost new device sales, streamline processes and delight customers? That’s our specialty. It all adds up to increased profitability and a devoted customer base for your business, which gives you a competitive edge. Headquartered in Atlanta, Georgia, Phobio has customer support, partner success and engineering teams across the U.S.
Our Mission
We have trade-in solutions. When you offer our simple solutions that marry cutting-edge technology with thoughtful design, it not only improves the customer experience—it also differentiates you from your competitors. Whether you’re looking to drive new devices sales, offer green-friendly options like device recycling or attract customers to your ecosystem, Phobio can make it happen. Our easy-to-use tools are designed to simplify the complicated and add immeasurable value for your brand.
Our Values
Phobio is built upon five distinct values. These are the ideals that drive, empower and inspire us in our daily work:
Progress
We are better every day. Good enough just won’t cut it. We’re constantly looking for innovative ways to improve trade-in solutions and elevate the customer experience.
Single-mindedness
We only do what matters. Our team is laser-focused on designing solutions that will add value for your brand. Nothing less, nothing more.
Problem Solvers
We love solving problems. In fact, you could say it’s an obsession. No matter what your trade-in problem may be, we’ll create the ideal solution—and we won’t rest until we find it.
Integrity
We earn trust. And we don’t simply ask you to trust us—we take action to win your trust. If you’re searching for the most transparent trade-in partner, look no further than Phobio.
Reliability
We’ve got your back. When you join forces with Phobio, you’ll have a trusted trade-in partner for life. We’ll help you stand out from the competition, elevate your brand and attract new customers.
Meet Our Executive Team

Stephen Wakeling
CEO & Co-Founder

Korey Klugman
Chief Product Officer

Steve Bahlmann
Chief Commercial Officer

ReShun Davis
Chief Technical Officer

Mike Gergye
Chief Operating Officer

Stacy Sanford
Chief Marketing Officer

Drew Yeaton
Co-Founder & Technology Advisor

Denny Juge
Co-Founder & Solutions Officer