Apple devices enrolled in Mobile Device Management (MDM) or Apple Business/School Manager (ABM/ASM) are protected by security measures that prevent unauthorized access or reuse. However, there are legitimate reasons an organization may need to remove MDM or Activation...
Newsroom
To Hold or To Trade: The Device Inflation Equation Your Business Needs to Solve
The paradox keeping finance and IT leaders up at night: Why are new devices getting more expensive while your current ones are worth less every day? We're witnessing something unusual in the device market. While budget devices keep prices somewhat stable, the...
You’re using AI wrong.
Most teams treat large language models like glorified content mills: “Write me a LinkedIn post about our product launch.” “Give me five subject lines for this email campaign.” “Create a blog post in the style of Seth Godin.” This both creates more AI sludge in the...
Trade-In Programs vs. Secondhand Dealer Laws: What Retailers Need to Know
Retailers implementing device trade-in programs often wonder about their regulatory obligations, particularly whether they fall under secondhand dealer laws that govern pawn shops and similar businesses. A critical distinction exists between these two business models...
The Upgrade Economy: Why iPhone Launches Are About More Than New Devices
When Apple unveils a new iPhone, it does more than launch a product. It triggers a shift across the entire consumer electronics industry. Retailers, carriers, resale platforms, logistics providers, and trade-in programs all feel the ripple effects. The event drives a...
Why ESG Isn’t a Checkbox—It’s a Growth Strategy
For years in marketing and advertising, I watched brands pour energy into building trust with their audiences. Campaigns could be clever, creative, even viral—but the ones that built lasting loyalty were the ones that aligned with people’s values. That lesson is just...
How Smart Businesses Use Trade-In Programs to Optimize Technology Investment and Cash Flow
As Chief Revenue Officer at Phobio, I work with hundreds of SMBs annually who are transforming their approach to technology investment. The most successful ones aren't just buying devices—they're building sustainable refresh strategies that maximize ROI while...
Becoming the Overwhelmed IT Manager: A Design Thinking Case Study
By Denny Juge, CSO Phobio LLC The Curious Case of the Universal IT Manager There's a peculiar phenomenon that occurs when you interview enough IT managers about device disposal. After about the fifteenth conversation, something strange happens. The individual voices...
Building for Circularity: Designing a Platform That Moves Devices to Their Next Best Life
By Eric Attanasio, Chief Product Officer at Phobio When I think about what we’re building at Phobio, it’s not just a trade-in platform. It’s a circular engine. Every product decision, every workflow, and every partnership is built with one goal in mind: keeping...
From Trade-In to Upgrade: Driving Customer Loyalty and Revenue Growth Without Traditional Marketing
How a Leading Canadian Telecommunications Provider Leveraged Trade-In Solutions to Turn Device Upgrades Into Ecosystem Expansion and Customer Retention In today's competitive telecommunications landscape, customer retention is increasingly challenging, device upgrade...