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You’re using AI wrong.

You’re using AI wrong.

Most teams treat large language models like glorified content mills: “Write me a LinkedIn post about our product launch.” “Give me five subject lines for this email campaign.” “Create a blog post in the style of Seth Godin.” This both creates more AI sludge in the...

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Why ESG Isn’t a Checkbox—It’s a Growth Strategy

Why ESG Isn’t a Checkbox—It’s a Growth Strategy

For years in marketing and advertising, I watched brands pour energy into building trust with their audiences. Campaigns could be clever, creative, even viral—but the ones that built lasting loyalty were the ones that aligned with people’s values. That lesson is just...

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ITAD Confidential: The Hidden Games Behind IT Asset Recovery

ITAD Confidential: The Hidden Games Behind IT Asset Recovery

An insider's look at the tactics shaping your hardware disposition deals The bottom line: If you're accepting 60/40 revenue splits on your retired IT assets, you're likely leaving significant money on the table. The ITAD industry has perfected psychological tactics...

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