Phobio’s CEO Stephen Wakeling, writes about the disruptive realities facing retailers created by shifts in the retail buying experience. Attracting today’s “on-demand” consumers requires a flexible, seamless omnichannel approach that offers multiple options for trading-in old devices towards the purchase of increasingly more expensive new ones.

Phobio’s CEO Stephen Wakeling, writes about the disruptive realities facing retailers created by shifts in the retail buying experience. Attracting today’s “on-demand” consumers requires a flexible, seamless omnichannel approach that offers multiple options for trading-in old devices towards the purchase of increasingly more expensive new ones.

Read Stephen’s full article at Twice.com