Millennials are becoming the vast majority of the workforce, and are influencing how businesses manage people and communicate. Until now, email has been the pervasive medium for organizations to communicate, but that medium is no longer keeping a younger workforce engaged.
In this article for Martech, Stephen Wakeling, Phobio’s CEO, writes about the growing demands for real-time communications based on the generational shift of today’s workforce. Stephen outlines the need for better top-down organization and peer-to-peer collaboration in order to build engagement and accountability, and introduces the idea of AI technology further increasing the efficiency of newer communication platforms.
