MarketSource and Phobio have partnered to integrate workforce communication frameworks. The integration will utilize analytics and artificial intelligence to provide the capability to engage retail employees more effectively.

“We believe Rodio is helping retailers transform operations, by delivering a workforce communications platform that aligns with their business, workflow, and most importantly, the needs of key employees who continue to play a strategic role in day-to-day operations,” adds Rich Helfrich, Executive Vice President of Business Development for Phobio.

Check out MarTech Series’s coverage of the partnership here.