Every great idea starts with a spark; this one started with a heartbeat.
At Phobio, we’ve spent years powering the trade-in programs that help people upgrade their devices. Phones, laptops, tablets, you name it. But one category kept calling to us: the devices that track our own movement, our energy, our lives.
That heartbeat led us to Phobio for Fitness, our newest expansion that brings fitness wearables, like Garmins and smartwatches, into the circular economy.
Giving Fitness Tech a Second Wind
Fitness devices are built for progress. They measure our effort, celebrate milestones, and keep us accountable. But when the next model comes out, they often stop moving.
We saw an opportunity to change that story.
With Phobio for Fitness, those same devices get a second wind.
- For customers, it’s a smarter, cleaner way to upgrade.
- For brands and retailers, it’s a chance to deepen loyalty and show real commitment to sustainability.
- For the planet, it’s another step toward keeping valuable materials and working devices in circulation.
It’s a small change with big ripple effects for people, for brands, and for the planet.
Why This Moment Matters
The fitness wearables market is projected to exceed $100 billion by 2028. But without circular infrastructure, brands risk two things: regulatory headwinds and losing the next generation of conscious consumers.
That’s where trade-in becomes more than an operational win, it becomes strategic differentiation.
- Customer retention: Industry data shows trade-in programs increase repeat purchase rates by 25–40%.
- ESG credibility: Move beyond pledges to measurable circularity metrics, the kind your board and investors actually want to see.
Your customers invest in themselves because they expect results. Invest in trade-in infrastructure for the same reason: measurable returns, competitive positioning, and the operational excellence that defines category leaders.
Phobio for Fitness is built for brands that execute at that level.
The Technology That Makes It Possible
Behind the scenes, Phobio’s trade-in technology does the heavy lifting: valuation, logistics, resale, and reporting. It’s the system that already powers millions of transactions every year. And now it’s geared up for the fitness world.
We’ve built a platform designed for movement, trust, and simplicity. Because the easier it is to trade in, the more people do it, and the more sustainable our tech habits become.
Progress with Purpose
Fitness has always been about tracking progress. With Phobio for Fitness, we’re redefining what that progress looks like because now, it doesn’t stop when the device does.
Every trade-in is a chance to extend the life of something that was designed to move.
That’s innovation with a pulse.
If you’re a fitness brand, retailer, or someone with an old wearable in a drawer, let’s keep that movement going.
Phobio for Fitness is live and ready to turn yesterday’s workouts into tomorrow’s impact.
