When reselling mobile devices, how does the inclusion of IMEI-based device data impact bidding and final sale value?

PrologMobile partnered with Assembly to measure the market impact of this data via selling small batches of identical devices under listings with vs without IMEI device-specific data points. Preliminary results from these tests indicate striking increases in both volume of bid activity and final average sales prices.

Check out the study here: https://prologmobile.com/assembly-case-study/