Simplicity is our superpower

We’re revolutionizing the trade-in industry by transforming old devices into new opportunities. Since 2010, Phobio has set the industry standard for trade-in solutions, earning the highest customer satisfaction scores through our unwavering commitment to transparency and results.

What We Do

Phobio powers intelligent buyback and trade-in programs that work seamlessly across retail brands, from nimble start-up, to global enterprises. While we started with mobile devices, we’ve expanded our expertise to diverse product categories, helping businesses maximize value recovery while reducing their environmental footprint.

Core to All of Our Solutions

Smart Valuation Engine: Our proprietary software and real-time market analysis deliver industry-leading trade-in values that keep you competitive and profitable.
Global Remarketing Network: We’ve built extensive partnerships in secondary markets worldwide, maximizing returns while maintaining strict environmental standards.
Flexible Integration Suite: Whether you need a fully integrated POS solution or a seamless workflow integration our platform adapts to your business infrastructure.
Enterprise-Grade Security: We protect your customers’ data with military-grade erasure protocols that exceed industry requirements.

Proven Success

Global retail leaders like Apple, Costco, Staples, and Yale University trust Phobio to power their trade-in programs or corporate IT asset buyback. Through our flagship platforms—Phobio for Retail, Phobio for Business and Assembly asset auctions —we’ve simplified complex trade-in processes into intuitive workflows that drive results.

The Phobio Difference

We believe technology trade-ins should be simple, transparent, and rewarding. While others focus solely on transactions, we prioritize relationships—providing dedicated support, clear communication, and continuous innovation to meet evolving market demands. Our commitment to sustainability isn’t just good business, it’s core to our mission. Every device we process extends the technology lifecycle and reduces e-waste, helping our partners achieve both environmental and financial goals.

Looking Forward

We’re building a future where technology refresh cycles create value for everyone—businesses, consumers, and our planet. Join us in making sustainable technology accessible to all.

Our Values

Phobio is built upon five distinct values. These are the ideals that drive, empower and inspire us in our daily work:

Progress

We are better every day.

Our mantra to “Be Better” is not about beating competitors–it’s about doing things better today than we did yesterday. We have the courage to give and receive honest feedback, and to embrace both failure and success as opportunities to learn and improve.

Single-mindedness

We only do what matters.

We invest our time only where we can make an impact. In everything we do, knowing what impact we are trying to make and why it matters is how we avoid distractions and create real value for our customers, our company and our community.

Problem Solving

We love solving problems.

Obstacles will always arise to challenge us, and we love challenges. When confronted with a problem, we focus on what can be accomplished today and how to prevent more in the future. As we grow and improve, we discover new challenges worthy of our creativity.

Integrity

We earn trust.

Trust is the most important brand asset we manage, and we earn that trust by consistently acting in the best interests of our customers, our partners and our team. We actively pursue new opportunities to make these relationships better for all.

Reliability

We’ve got your back.

We are committed to active collaboration based on mutual respect and trust in our shared goals. As a team, we openly discuss challenges and ideas, and when decisions are made, we are fully-committed to executing that vision and supporting each other’s success.

Company History

Phobio has been redefining device trade-in since 2010. Since launching, we’ve dedicated countless hours to not only delivering industry leading service, but also to back that with bleeding-edge technology. Our in-house engineering and customer advocacy teams work together to ensure Phobio has the slickest and most robust trade-in platform in the world.

We are obsessed with simplifying complicated processes and elevating the end-user experience. We also had a lot of fun along the way.