Phobio for Business Named 2026 MSP Today Product of the Year Award Winner

Phobio for Business has been named a 2026 MSP Today Product of the Year Award winner by TMC, a global media company serving technology and business professionals through digital media, live events, and marketing platforms.

The MSP Today Product of the Year Award recognizes products and services that are helping reshape the managed services industry through the Channel and address the evolving needs of end users. Phobio for Business was recognized for its innovation, performance, and impact on customers and channel partners.

What Award Did Phobio for Business Win?

Phobio for Business won the 2026 MSP Today Product of the Year Award, presented by TMC and featured through MSP Today.

The award recognizes products and services that demonstrate innovation and address emerging needs within the managed services and technology markets. Phobio for Business was selected among the 2026 award recipients for its approach to helping managed service providers create additional value from used technology assets.

What Is Phobio for Business?

Phobio for Business is a fully managed, white-label buyback solution designed for managed service providers (MSPs).

The solution enables MSPs to offer device buyback services to their clients while creating opportunities to generate additional revenue from retired technology assets.

Rather than allowing used devices to be overlooked, donated, recycled, or otherwise removed from the value chain, Phobio for Business helps MSPs incorporate device buyback into their existing client relationships and technology lifecycle services.

How Does Phobio for Business Help MSPs?

Phobio for Business helps MSPs turn retired technology assets into a managed client service and potential source of additional revenue.

The solution is designed to help MSPs:

• Offer a white-label device buyback program to clients
• Create additional revenue opportunities
• Strengthen existing client relationships
• Simplify the management of device buyback
• Help clients recover value from retired technology
• Support responsible technology lifecycle management

This allows MSPs to expand the services they provide without having to build and manage an entire buyback operation themselves.

Why Was Phobio for Business Recognized by TMC?

According to TMC, Phobio for Business was selected for the 2026 MSP Today Product of the Year Award based on the strength and features of its solution, its innovation, performance, and its commitment to the Channel.

Rich Tehrani, CEO of TMC, said the judges were impressed by the solution and Phobio's focus on empowering channel partners to deliver services and results for their clients.

“We’re dedicated to helping MSPs unlock the full value of their clients’ technology assets,” said Eric Attanasio, Chief Product Officer of Phobio.

Attanasio noted that retired devices can represent unrealized value when they are simply recycled, donated, or overlooked. Phobio for Business is designed to give MSPs a managed way to address those assets while creating opportunities for revenue and client engagement.

How Can MSPs Create Revenue From Retired Devices?

MSPs can create additional revenue opportunities by offering device buyback as part of their technology lifecycle services.

Organizations regularly retire computers, smartphones, tablets, and other technology as they upgrade equipment or refresh their IT environments. A managed buyback program can provide a structured way to identify eligible devices, facilitate their return, and recover value from those assets.

For MSPs, incorporating buyback into the client relationship can also create an additional service touchpoint beyond traditional IT management.

Why Is Device Buyback Relevant to the Managed Services Industry?

Device lifecycle management is an important consideration for organizations that regularly deploy, maintain, replace, and retire technology.

When devices reach the end of their primary business use, organizations must determine what to do with them. Depending on their condition and other factors, devices may have opportunities for reuse, resale, refurbishment, recycling, or other disposition pathways.

A managed buyback solution gives MSPs another way to help clients manage retired technology while potentially recovering value from eligible assets.

This creates an opportunity to connect device disposition with the broader IT services relationship.

How Does Phobio for Business Support Channel Partners?

Phobio for Business is designed as a white-label solution, allowing MSPs to offer buyback services under their own brand.

The white-label approach can help MSPs incorporate device buyback into their existing service portfolio and client experience.

For channel partners, this can create an additional service offering while allowing the MSP to maintain its relationship with the customer.

What Does the MSP Today Product of the Year Award Recognize?

The MSP Today Product of the Year Award recognizes technology products and services that stand out within the managed services market.

The award focuses on solutions delivered through the Channel and designed to address the changing needs of end users.

Phobio for Business joins the 2026 class of recognized products and services featured through MSP Today and TMC's media platforms.

View the complete list of 2026 MSP Today Product of the Year Award winners and learn more about Phobio for Business.

What Does the Award Mean for Phobio for Business?

The 2026 MSP Today Product of the Year Award provides recognition for Phobio for Business within the managed services and Channel markets.

The recognition highlights the role of managed device buyback in helping MSPs address technology lifecycle needs while creating additional opportunities to serve their clients.

For Phobio, the award reinforces its focus on helping channel partners unlock value from used technology assets through a managed, white-label buyback experience.

About MSP Today

MSP Today is an online resource for managed service providers and IT service providers worldwide.

The publication provides news, product information, industry insights, best practices, and technology coverage for MSPs and IT professionals.

MSP Today is part of TMC's broader portfolio of technology-focused media and marketing platforms.

VisitMSP Today to explore additional resources for managed service providers and IT professionals.

About TMC

TMC is a global media and technology company that provides technology news, industry content, events, webinars, and marketing solutions.

For more than 20 years, TMC has presented awards recognizing technology companies and products across communications and technology markets.

TMC's platforms include editorial publications, live events, webinars, and digital marketing programs designed to connect technology companies with business and technology buyers.

Learn more aboutTMC.