Omni-Channel Trade-in
Start online. Finish in store.
Connect your online and in-store trade-in experiences so customers arrive ready and associates can pick up right where they left off.
One trade-in experience, wherever your customers start.
Customers aren't always ready to trade in their device when it's first mentioned at the counter. Bring trade-in into the conversation before they reach the store, giving them the flexibility to start online when it's convenient and complete their trade-in in store.
With Phobio's Omni-Channel Trade-in, customers create a trade reservation online and receive a unique code with instructions to prepare their device. When they arrive, an associate pulls up the reservation, confirms the details, and completes the trade. Customers arrive prepared, associates spend less time starting from scratch, and stores keep moving.
At a Glance
- Best for
- Connecting online discovery with in-store trade-in
- Built for
- Retailers, OEMs, and wireless operators
- Where it happens
- Online and at participating retail locations
- Designed to
- Make in-store trade-in faster and easier for customers and associates
- Available through
- Web App · API · Embed
Built to work across your channels.
Connect Phobio's Online and In-Store Trade-in platforms in the way that works best for your customer journey and retail environment.
Web App
Launch a fully hosted, branded experience for customers to start their trade online and for associates to complete it in store. Get up and running quickly without a complex integration.
Embedded
Bring trade-in directly into your existing retail experience. Customers can start online, while associates retrieve and complete reservations within the tools they already use at the point of sale.
API
Build Omni-channel trade-in directly into your own digital and retail experiences using Phobio's APIs. Control the customer and associate experience while Phobio powers the trade-in infrastructure behind it.
How it works
Start Online
Customers begin their trade-in from a branded online experience, identifying their device and providing the information needed to create a trade reservation.
Prep Device
Once the reservation is created, the customer receives a unique code and instructions for preparing their device before visiting a participating store.
Visit the Store
The customer brings their device and reservation code or phone number to a participating location when they're ready to complete the trade.
Pick Up Where They Left Off
The associate uses the reservation code to pull up the customer's trade, confirm the device and condition, and continue the transaction without starting over.
Complete the Trade
The associate accepts the device and completes the trade through the in-store workflow. Phobio handles the downstream processing, logistics, data erasure, and reporting.
Built for a better store experience
Customers arrive prepared
Set expectations before the store visit with clear device preparation instructions and a simple path for completing the trade.
Less work at the counter
Capture key information online so associates don't have to recreate the entire trade while the customer waits.
Faster transactions
Reduce the steps required in store and help associates complete trades efficiently during busy periods.
One connected journey
Give customers the freedom to move between digital and physical channels without losing their progress.
Simple for associates
Reservations fit directly into the guided in-store trade-in workflow, keeping the experience straightforward for store teams.
Visibility across channels
Track trade-in activity across your online and retail experiences to understand how customers engage with your program.
Extend trade-in beyond the store.
Online Trade-in Platform
Let customers complete their entire trade-in from anywhere with a branded online experience.
In-Store Trade-in Platform
Give customers instant trade-in value at the counter with an experience built for retail.
Connect the journey from online to in store.
Give customers the flexibility to start on their time and give your store teams a faster, more prepared trade-in experience.
