Consumers are trading in a record number of smartphones during the kickoff of the 2017 holiday shopping season, according to a new analysis published by Phobio.
“Mobile operators and retailers are leveraging trade-ins as a mechanism to upgrade customers to the latest technology, at a lower price, getting customers back into contact this holiday season,” Phobio CEO Stephen Wakeling said in a statement. “With the shopping season in full swing, we anticipate a strong market for trade-ins throughout December, which represents a win for carriers, retailers and consumers.”
