The future of device trade-in

Phobio's SafeTrade software is a flexible, omni-channel trade-in platform for retailers that revolutionizes the way consumers and businesses upgrade to the latest technology.

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The most reliable and secure trade-in experience

Phobio offers unparalleled reliability, data security, flexibility, and scalability. For companies who are ready to take control of the disruption in their industry, Phobio is a device trade-in platform that elevates experiences, delights customers, and drives growth.

The Most Versatile Platform in the Industry

Phobio enables the buyback and recapture of smartphones, tablets, computers, accessories, or any other pre-owned technology in exchange for payment and/or recycling. Far more than a trade-in service, our platform gives customers the ability to elevate the trade-in experience end-to-end.

busy escalator in a retail environment

The Phobio platform scales with your business

  • Maintain quality controls while undergoing rapid capacity shifts
  • Balances program requirements and labor efficiently for rapid expansion and contraction
  • We anticipate volume spikes, scale, and provide the highest quality of service without interruptions
  • Rapid disposition capabilities provide the best resale and customer values at scale
co-workers drawing integration plans on glass surface

Seamlessly integrates with your technology

  • Enable seamless integration with existing POS systems, online brand buy-flows, portal experiences, and operational partners
  • Provide true omnichannel experiences: enable users to begin trades in one channel and finish in another
  • Expose device payoff amounts and trade-in value in customer touch points like My Account and Business Portals to entice subscribers to upgrade faster at a discounted price
  • Leverage Phobio’s 3PL,
 support, and disposition 
services, or integrate your own
woman using tablet to track package

Rely on our platform, focus on your business

  • Our technology and partnerships help you optimize profitability and scale
  • Our proven operations process more than 1 million devices annually
  • Phobio is deployed in over 4,500 retail locations and some of the largest global retailers’ direct-to consumer online and SMB trade-in programs
  • Devices are inspected within 2 days of receipt and sold 10 days from inspection
  • We keep your systems up and running with a 99.99% uptime SLA

Delight users with a simple experience

  • We’ve designed a simple experience that delights customers, elevates your brand, and ultimately increases profitability
  • Empower your team and customers with simple & easy to use tools, like our IMEI search, two-condition grading scale, and device estimator
  • Notify customers of adjustments immediately with detailed descriptions and photo evidence
  • Our dedicated account management and support staff are available to troubleshoot problems 

We keep all devices and data secure

  • We conduct annual security audits to ensure our platform is secure, stable, and always available
  • At our facilities, dedicated 24/7 onsite security systems monitor employees entering and exiting
  • We perform secure data erasure from all devices, and if any media or data can’t be erased, we recycle the device instead of reselling it
laptop portraying analytics and reporting tools on screen

Get unparalleled sales & pricing visibility

  • Access to current and historical average trade-in value and ranking against competitors
  • Our published prices ensure true economic transparency
  • Leverage market-leading analytics and reporting tools down to the rep level
  • Our service provides simple and transparent payment reconciliation

Best-in-Class Solutions for



Making the in-store experience quick and easy for your associates and customers

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Intuitive consumer-facing tools that delight and empower online shoppers

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Trade-in at scale for business customers who want the most up-to-date technology

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Phobio drives business results

We partner with our customers to drive business results through strategic marketing initiatives. Our programs are proven to raise NPS scores, increase trade-in volume, and improve trade-in attachment rates. Some of our customers have successfully generated a 10x increase in volume due to our strategic marketing programs.

Our Marketing Initiatives Include:


Outbound call campaigns to assist underperforming locations


Customer loyalty programs provide higher
trade values for participating members


Engaging employee incentive programs
that drive trade volumes


Events and Sponsorships to drive


Digital collateral to support retail
and business reps


Customized training programs and
support to ensure success

  • What Our Customers Are Saying

    “We look at Phobio as being the first domino that tips many others. Using Phobio to increase the customer's budget has been a consistent strategy for increasing customer satisfaction while increasing profitability.”

    Ryan McGinnis, WirelessWorld

  • What Our Customers Are Saying

    “I was impressed with how well informed I was kept about where I was in the whole trade-in process. I did get stuck on one of the steps for preparing my laptop and my phone call asking for help was answered promptly and I was walked through the step. Lastly, I chose the wrong option for my credit and am extremely grateful that Phobio helped me change it to an option that is so much less of a hassle for me to use. Thank you!"

    Leslie, Phobio Apple GiveBack Customer

  • What Our Customers Are Saying

    “Working with Phobio on exchanging older MacBook Pros and Airs is a painless and efficient process. They provide quick quotes, pre-paid packaging, and are quick and responsive to any questions you have. My company and I are very happy using them and will refer them to anyone.”

    Geno, Phobio Apple Trade In for Business Customer 

  • What Our Customers Are Saying

    “I am very pleased with Phobio's fast response and the actual process of Apple trade-ins. We look forward to working with Phobio for our future Apple trade-in needs.”

    Jenna, Phobio Apple Trade In for Business Customer 

See why more than 4500 retail locations use Phobio.

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